PetersenDean designs a SmarterRoof as a renewable energy source

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by AF 0607 f 3 — June 12, 2009—PetersenDean Roofing and Solar Systems, a leading privately owned roofing and solar company, is launching what it calls a revolutionary concept : a SmarterRoof.

The SmarterRoof incorporates a specially designed, light color tile and Energy Star coating that reflects the sun’s rays to keep building temperatures cooler, while rooftop solar panels capture that sunlight and transform it into free, clean, renewable energy.

“We call it the ‘one-two’ punch because the SmarterRoof can reduce energy consumption while providing electricity generated by the sun,” said Jim Petersen, CEO of PetersenDean Roofing and Solar Systems. On a summer day a typical roof can heat up to more than 170 degrees by absorbing heat from the sun, raising temperatures by as much as 30 degrees. Buildings with dark roofs that absorb the sun’s rays also have higher operating costs and the roof deteriorates faster than one that reflects sunrays.

“Every home and building should have a ‘cool roof’ made of lighter, sun reflecting roofing materials to help reduce and reverse the impact of global warming,” said Bernadette Del Chiaro, clean energy advocate for Environment California. “What’s so promising about PetersenDean’s SmarterRoofs product is that it combines the cool roof concept with clean, renewable solar energy, helping consumers protect both the environment and their pocketbooks.”

For more information, see the PetersenDean Web site.