Planar’s dynamic digital signage at Oklahoma’s Chesapeake Energy Arena engages and informs fans

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by Shane Henson — May 18, 2012—Oklahoma City Thunder fans who come to watch their team play at the recently renovated Chesapeake Energy Arena may find themselves mesmerized by the new digital displays that surround them almost as much as by players’ slam dunks.

Planar Systems Inc., a provider of specialty display solutions, recently installed 163 Clarity Matrix displays at the National Basketball Association (NBA) team’s home base to provide fans with an innovative media experience both inside and outside the arena.

Clarity Matrix installations at Chesapeake Energy Arena include an array of 20 displays suspended from the ceiling of the grand entrance, 22 displays in the northwest entrance, and 16 displays tiled in a 4×4 configuration suspended in the foyer of the main entry.

The Clarity Matrix attributes and features that impressed the Oklahoma City Thunder include:

  • Image quality: Clarity Matrix displays deliver 1366 x 768 resolution, with reportedly three times the brightness and 10 times the contrast of other LCD (liquid crystal display) video wall displays. Regardless of environmental lighting, video highlights and other content look sharp and clear from anywhere in the viewing area.
  • Nearly seamless images: Clarity Matrix 46″ reportedly features the narrowest bezel of any LCD available today. A mere 7.3mm image-to-image gap helps produce extremely realistic images across multiple screens.
  • Easy access: Planar’s EasyAxis Mounting System simplifies installation and service, while ensuring perfect panel-to-panel alignment.

While nice to look at, the displays aren’t just for show. According to Planar, Chesapeake Energy Arena can easily customize and update content on the Clarity Matrix displays to provide guests with timely, relevant and directional event information. The displays also provide a powerful communications platform for partner messages and thematic fan experiences.

“We are excited to see organizations such as the Oklahoma City Thunder using video walls and other advanced multimedia technology to strengthen their brands and build brand loyalty, as well as get the full value of moving to an all-digital communications platform,” said Gerry Perkel, Planar Systems president and chief executive officer. “Planar continues to see traction in sports arenas. If current trends are any indication, installations like Clarity Matrix at Chesapeake Energy Area are becoming prevalent part of facilities across the country.”