Does your reception area leave a negative impression? This report shows how “smart technologies” can help

by Brianna Crandall — October 10, 2018 — Proxyclick , creator of next-generation visitor management software, has just launched The Integrated Visitor Experience, a white paper exploring new ways that integrated building, security and workplace management technologies are delivering the VIP experience customers expect today, right from the reception area.

Visitors can feel the culture the moment they walk through the door to your office, reminds Proxyclick. The company’s latest research has revealed that two out of every five people claim their perception of a company or brand has been negatively affected by their experience in the corporate lobby or reception area. That’s a potential 40 percent of customers left with a bad impression — a significant financial implication no business can afford.

Of the 2,000 US and UK office workers surveyed in Proxyclick’s annual Office Worker Bugbears survey, over 70 percent (71.48%) cited unfriendly receptionists, followed by over half (53.78%) naming a lackluster welcome as top reasons for their bad experience.

In the white paper, big brands such as Vodafone, Brooklyn Navy Yard Development Corporation, Paxton and EMS Software (acquired by Accruent) divulge the latest thinking surrounding the “Integrated Visitor Experience,” covering the following areas:

  • What the Integrated Visitor Experience represents
  • New technologies
  • State of the nation right now
  • Current challenges to wider systems integration
  • The future

According to the Proxyclick website, “the Integrated Visitor Experience is about being prepared for your visitor so all the security administration is invisible, and everything that is visible simply wows the visitor.” The company talks of integrating building, security and workplace management technologies — everything from visitor management, meeting room management and access control to parking management, employee apps and even humanoid robots — in a step towards a “futuristic ‘all gates open’ approach to managing visitors, utilizing rich data and automation to welcome the ‘good guys’ in and keep the ‘bad guys’ out.”

Gregory Blondeau, founder of Proxyclick, remarked:

Not five to ten years ago, the visitor experience did not really exist; the basic process simply covered how someone is received in a building or premises and how they’re able to move around. Today, the rise of smart buildings, developments in automation, open application programming interface standards and cloud technology have changed the game. Now, forward-thinking organizations are implementing fully integrated solutions, enabling the integrated visitor experience to begin the very moment they connect with their guest.

The white paper follows Proxyclick’s latest service offering to the built environment, Proxyclick Marketplace. Rather like the App Store, the platform hosts multiple integration possibilities in a central location, enabling organizations to integrate both new and legacy solutions with their Visitor Management System, creating their own personal VIP experience for visitors. Depending on in-house capabilities, organizations can implement the personalized suite themselves, or work with Proxyclick’s integration, security or hospitality partners.

To download The Integrated Visitor Experience white paper for free, visit the Proxyclick website.