by Brianna Crandall — May 6, 2019 — After almost 25 years, the Professional Retail Store Maintenance Association (PRSM), the authority on retail, multi-site facilities management (FM), has rebranded and is now Connex: The Multi-Site Facilities Network. The rebranding announcement was made by Bill Yanek, Connex CEO, during the Connex2019 National Conference held last week in Denver, Colorado.
CEO Yanek stated:
The essence of PRSM membership is connecting members to: their industry peers, knowledge and resources. Our new name, Connex, recognizes that benefit and provides us a strategic platform for future growth.
Myriah Kingen, new Board chair, Connex, and director, Facilities, Davita Kidney Care, emphasized how the new brand positions the association for the future, saying:
The retail industry is evolving rapidly, and Connex is now empowered to embrace that evolution and expand into other facilities management markets. We appreciate and applaud the vision of the PRSM founders 25 years ago, and we believe this new brand positions us well for the next 25 years.
The new Connex brand was developed through extensive member surveys and industry research. The Connex Board of Directors hired Dallas-based Agency Creative to lead the six-month-long rebranding process. “The Multi-Site Facilities Network” is the tagline selected to accompany the new logo and highlights the association’s new emphasis on a broader retail marketplace.
Connex is a member organization that empowers retail and multi-site facilities and supplier professionals with best practices, benchmarking, education, discussion forums and trusted partnerships to help them achieve greater success and a competitive advantage. Chartered in 1995, and with almost 1,000 member companies, the Connex community values are founded on a spirit of innovation, resourcefulness, the quest for knowledge and ethical business relationships.