Rheem launches “Engineered for Life” brand evolution and celebrates a century of HVAC/R excellence

Rheem, Eemax, Friedrich, HTPG, IBC, Nordyne and Raypak feature sustainable, groundbreaking solutions at 2025 AHR Expo

February 24, 2025 — Celebrating a century of excellence, innovation and ingenuity, Rheem, a rheem logoleader in the water heating and HVAC/R industry with manufacturing facilities in 88 countries, showcased the culmination of 100 years of engineering at the 2025 AHR Expo. Rheem’s family of 50 global brands — including Rheem Heating & Cooling, Rheem Water Heating, Eemax, Friedrich, HTPG, IBC, Nordyne, and Raypak —  presented a range of dependable, cutting-edge, and environmentally friendly product options designed for commercial and residential use.

Rheem CEO Chris Peel, joined by hundreds of the company’s customers, partners, and employees, kicked off this major milestone event at the AHR Expo by unveiling Rheem’s newly launched brand evolution, “Engineered for Life.” Synonymous with remarkable, reliable and resilient products designed for everyday life, the branding update reflects Rheem’s 100-year legacy. With more than 500 active patents, in addition to revolutionary products, Rheem is known for a century of strong, meaningful collaboration with customers and partners.

Rheem's Chris Peel in front of "Next Starts Now" sign

Rheem launches “Engineered for Life” brand evolution and celebrates a century of excellence at 2025 AHR Expo

At the show, Rheem also hosted a number of on-trend discussions within the booth from commercial advancements and engineering for new regulations to the latest on heat pumps and decarbonization. Visitors to the booth learned about Rheem’s sustainability achievements, including attaining zero-waste-to-landfill status and training more than 600,000 plumbers, contractors, and key influencers on sustainable products and practices.

Rheem representatives also featured in two educational panel sessions:

  • The Wide World of HVAC/R: New Motivations, EPA Regulations and Mapping the Path Forward: Rheem’s Vice President of Government Affairs Karen Meyers delved into future predictions of HVAC/R.
  • Understanding Business Opportunities Based on Your Region: Rheem’s Vice President of Residential Business Development, U.S. Air Conditioning, Randy Roberts shared perspectives on the push surrounding multi-trade contracting for businesses in North America.

Products on display included:

Rheem Heating & Cooling:

Rheem Water Heating:

Eemax:

Friedrich:

HTPG:

IBC:

Nordyne:

Raypak:

For more information on Rheem HVAC/R products, and to learn more about the centennial celebration, visit Rheem.

Founded in 1925, Rheem Manufacturing delivers innovative products that save energy and support a more sustainable future for heating, cooling, water heating, pool and spa heating, and commercial refrigeration products and solutions. Paloma Co., Ltd., of Nagoya, Japan, acquired the iconic Rheem brand in 1988, and today the company’s portfolio of premium brands include Rheem, Ruud, Friedrich, Raypak, Nordyne, Sure Comfort, WeatherKing, Eemax, Richmond, IBC, Intergas, Splendid, Solahart, EverHot, and MHG, as well as commercial refrigeration brands Russell, Witt, ColdZone and Kramer, which are part of the Heat Transfer Products Group (HTPG) division.