by AF 0119 a5 — January 21, 2009—ServiceMaster Clean has signed a partnership agreement to be the first-ever official sponsor of the caution period during races at International Speedway Corporation (ISC) and Speedway Motorsports Incorporated (SMI) race tracks across the nation.
When there is a problem on the track, the ServiceMaster Clean Yellow Flag will wave, and the company’s familiar yellow trucks will be dispatched to clean the track.
In racing, explains ServiceMaster Clean, a yellow flag means cleaning. In homes and businesses across North America, a yellow ServiceMaster Clean van means cleaning and restoration is being done quickly and professionally.
ServiceMaster Clean will have official and exclusive sponsorship of the Yellow Flag— now to be known as ServiceMaster Clean Caution periods—at all 19 ISC and SMI race tracks around the country. The agreement also includes national coverage on the Motor Racing Network (MRN) and Performance Racing Network (PRN), hospitality events for franchise owners, the right to create and sell promotional merchandise and a host of other marketing opportunities designed to generate consistent visibility.
With more than 4,500 franchise locations around the world, ServiceMaster Clean serves customers through a global network of franchises that provide janitorial services, commercial carpet cleaning, hard surface floor care, residential carpet cleaning and upholstery, and disaster.
For more information visit the ServiceMaster Clean Web site.
