by Shane Henson — September 10, 2012—Shaw Hard Surface has enjoyed much success with its commercial sheet, tile, and plank collections. Now the company is offering customers even more flooring options with its new luxury vinyl product collection, Uncommon Ground.
Uncommon Ground features 48 colors to complement a myriad of design schematics. Twenty-four updated and inspired visuals are available in the Uncommon Ground color line—each available in a four- and six-inch width.
Wider planks are conducive to market trends, and used in tandem with the rustic wood pattern, superior design options are available, the company says. For added dimension, the two widths can be used together to achieve an antiqued appearance. The color line is well-rounded and ranges from modern European wood patterns to traditional American cherry and maple species and also includes clever visuals such as olivewood and the abstract, striated zen design.
“Uncommon Ground was designed to meet the aesthetic needs for multiple commercial market segments, so having a wide variety of options is crucial,” explains creative director Pam Rainey. “Each color is embossed to translate to the pattern, so the rustic styles popular in retail and hospitality yield an authentic, true-to-nature texture.
Healthcare designers who traditionally shy away from deep embossing will also find options in this collection, as the more traditional styles have a lighter wood ticking that remains easy to clean, notes Rainey.
Uncommon Ground is constructed as a three-millimeter, glue-down LVP with a heavy commercial-grade wear layer. To ensure optimal performance in heavy traffic environments, planks are finished with Shaw’s exclusive ExoGuard topcoat—reinforced with quartz for more wear resistance than basic urethane finishes. The product is manufactured in South Korea using the safest plasticizers available, says the company, eliminating Proposition 65 Warning Labels required for previous phthalate systems.
