by Shane Henson — March 22, 2013—Mom-and-pop shops, medium-sized businesses and large corporations may find ways to operate more sustainably through an inspiring new documentary film, So Right So Smart, that showcases the success of cutting-edge companies that have proven what is good for the environment can also improve profitability.
Released by Specialty Studios and produced by MagicGreen Productions, So Right So Smart takes a behind-the-scenes look at the transformation of Interface Inc., a global carpet tile manufacturer founded by Ray Anderson, whom the Washington Post called “the greenest CEO in America.” The film follows Anderson’s successful, though often challenging, efforts to turn Interface into a sustainable and more profitable enterprise—with an ambitious goal of eliminating any negative impact the company may have on the environment by 2020.
“As shown in So Right So Smart, Ray Anderson set out to change Interface from a petroleum-intensive industrial organization to one driven by Mission Zero,” said Erin Meezan, vice president of sustainability at Interface Inc. “Nearly 20 years later, we continue to prove that sustainability practices work in harmony with business goals and provide a means to a better profit. Competitive advantages such as inspired employees, ignited levels of innovation and increased profits await any organization willing to embark on a similar journey.”
The film also features a variety of other business leaders, including Yvon Chouinard, founder and CEO of Patagonia; Gary Hirshberg, president and CEO of Stonyfield Farms; Jeffrey Hollender, founder of Seventh Generation, as well as other prominent sustainability experts and authors, such as Paul Hawken and Janine Benyus.
