UGL announces new brand for its property services business

by Brianna Crandall — September 10, 2012—UGL Limited announced September 4 that its property services business, comprised of UGL Services (including the Unicco, Equis and Premas operations) and DTZ, will be united under a single global brand: “DTZ, a UGL company.”

Since December 5, 2011, when UGL acquired the trading operations of global real estate services company DTZ Holdings plc, the two companies have co-branded as UGL Services and DTZ. The acquisition of DTZ has transformed UGL’s property services business into one of the world’s largest, integrated end-to-end providers of property services, operating across all key geographic regions with annual revenue of $2.0 billion.

UGL’s Managing Director and CEO Richard Leupen said, “The new single brand represents a key milestone in the execution of our property services strategy and reflects the creation of a fully integrated, global company with a unique platform that is transforming the world of property services.

“Retaining the DTZ name acknowledges the brand equity of DTZ, an iconic brand in property services with a legacy extending back to 1784, and capitalizes on the broad market recognition of the specialist capabilities of DTZ. By combining the DTZ name with UGL’s corporate identity, the new brand captures the endorsement of UGL’s financial strength and reflects the company’s leading expertise in integrated facilities management.”

The rebranding of UGL’s property services business will result in a one-off charge during the 2013 financial year of approximately $37 million, representing the carrying value of the acquired heritage brands of Unicco, Equis and Premas, in addition to the costs associated with the implementation of a comprehensive global rebranding program. DTZ will continue to be headquartered in Los Angeles, California, under the leadership of Robert Shibuya, Group President, Property.

DTZ, a UGL company, provides occupiers and investors around the world with industry-leading, end-to-end property services solutions comprised of leasing agency and brokerage, integrated property and facilities management, capital markets, investment and asset management, valuation, building consultancy and project management. The company also provides award-winning research and consulting services. DTZ has 47,000 employees including sub-contractors, operating across 208 offices in 52 countries.