by Shane Henson — December 9, 2013—The U.S. Green Building Council (USGBC) recently announced that it is bringing Greenbuild, its popular green building conference and expo, to Europe and the Mediterranean region as the first step in expanding the brand globally.
The launch of Greenbuild for Europe and the Mediterranean region, to be held October 8—10 in Verona, Italy, is being coordinated through a partnership with Hanley Wood, an information, media, event, and strategic marketing services company serving the construction industry; GBC Italia, a nonprofit that is part of the international movement of World GBC and partner of USGBC; and Veronafiere, an organizer of trade shows in Italy.
Greenbuild International Conference and Expo, billed as the largest event dedicated to green building education, features extensive educational programming, a vast expo hall, top-notch inspirational speakers, and the best in-person networking opportunities an event has to offer, says the USGBC. The show attracts 30,000 attendees, with over 900 companies exhibiting the latest products and services in 171,000 net square feet. This year’s event was held November 20—22 in Philadelphia, Pennsylvania.
According to Rick Fedrizzi, president of the USGBC, Greenbuild for Europe and the Mediterranean region is part of the global expansion of the successful Greenbuild Conference & Expo brand. The organization began the process of taking the event to the next level with the recent acquisition of Greenbuild by Hanley Wood .
“USGBC and Hanley Wood entered into a strategic partnership earlier this year with plans to expand the conference and the Greenbuild brand. This new experience will serve as a platform for green building knowledge and shared expertise across continents, while scaling the breadth and reach of global market transformation,” said Fedrizzi.
