by jbs090108 h3 — September 5, 2008—Utilities that want to have successful green offerings for their customers need to make the cost savings more visible and up-front, says a new survey from EcoAlign, a strategic marketing agency focused on energy and the environment.
The fourth EcoPinion Survey on what type of incentives or promotions will motivate customers to adopt clean and green offerings highlights the fact that consumers care first and foremost about saving money when thinking about energy efficiency or renewable energy.
Findings from the fourth EcoPinion Survey include:
- Discounts are the most popular incentive (85%), followed by two-for-one offerings (77%, extremely likely/very likely) and coupons (75%)
- The top two “most likely” incentives to be used by consumers to save money on energy costs are discounts (34%) and rebates (22%)
- The “Energy Star” label is extremely or very important to 68% of respondents
- When asked what they would do if they had an extra $200, and could choose from a list of energy saving or renewable offerings, 52% of respondents would put an extra $200 in the bank
- Consumers are most interested in having their utility provide coupons to purchase energy-efficient light bulbs (74%)
- Consumers were most interested in receiving information from the utility Web site (58%)
- Consumers would like to receive a credit on the utility bill (50%), followed by a check in the mail (34%)
- Consumers would be much more satisfied with their utility if more energy efficiency and/or pricing programs to save energy and utility were offered; 90% of respondents overall would be more satisfied than today
A copy of the full EcoPinion–Issue 4 report is available at no charge from the EcoAlign Web site.
