April 14, 2025 — Rinnai America Corporation, a North American manufacturer of innovative, energy-efficient tankless water heaters, has announced an organizational change to position itself for growth in the commercial business segment.
James “Woody” Woodruff. Image courtesy of Rinnai
The newly formed team will be led by James “Woody” Woodruff, who was recently promoted to vice president of Commercial Business and is a member of the company’s Executive Leadership Team.
The announcement comes after significant product launches focused on the commercial segment including its most recent introduction of Rinnai Commercial Boilers, a full line of wall hung and floor standing commercial grade boilers ranging up to one million BTUs. The new organizational structure includes a dedicated commercial heating and water heating sales team, a team of engineers specializing in system designs, and an operations team focused on supporting the company’s national account business.
Woodruff commented:
I’m excited for the opportunity to take on this new leadership role at Rinnai as we continue to focus on developing and expanding our product and service offering in the commercial segment. We have a great team in place and are ready to aggressively pursue new growth opportunities.
Frank Windsor, president of Rinnai America, remarked:
Woody has a solid track record of developing and executing strategies to grow in the commercial segment. Under his leadership we are well positioned to grow our commercial market share in the North American market.
Woodruff joined Rinnai in 2017 as director of Commercial Sales and was later promoted to senior director of Commercial. Prior to joining Rinnai, Woodruff held sales leadership positions with other well-known organizations including Rheem and Kohler Company. He earned his undergraduate degrees from Western Carolina University and Florida State University, and earned his MBA from Auburn University.
