by Brianna Crandall — August 31, 2015—John Deere Landscapes recently unveiled its new name and logo as SiteOne Landscape Supply, effective October 19. The new brand represents the next step for SiteOne as an independent company after its acquisition by Clayton, Dubilier & Rice in December 2013. SiteOne will formally introduce customers to the new brand at the GIE+EXPO in Louisville, Kentucky.
With over 460 locations in the United States and Canada, the renamed SiteOne Landscape Supply is said to be the largest wholesale distributor of landscape supplies for green industry professionals in North America, including irrigation supplies, fertilizer and control products, landscape accessories, nursery goods, hardscapes, and outdoor lighting, along with a broad array of services designed to help green industry professionals operate and grow their businesses.
“As a market leader, our vision is to make our customers the most successful landscaping professionals in the green industry—and that’s what our new brand represents,” said Doug Black, SiteOne’s chief executive officer. “We have over 2,500 passionate and knowledgeable associates across North America, all focused on the success of our customers. The new brand reflects our unique position as the only national full-line provider of landscaping products which, along with the deep knowledge and state-of-the-art solutions that we offer, will form our foundation for future growth.”
SiteOne’s tagline, “Stronger Together” defines its partnerships with customers, associates, suppliers and communities, and its commitment to excellence in product offerings and service delivery.
The rebranding effort began shortly after the purchase of John Deere Landscapes by Clayton, Dubilier & Rice. SiteOne performed an extensive 18-month branding process, which included gathering input from associates, suppliers, customers and key stakeholders. The brand rollout is expected to be completed by December.
