August 22, 2005—The offices at the nation’s “Most Deserving Small Business” have an entirely new look, the latest digital technology, and fresh insights on how to work smarter, thanks to a complete overhaul revealed at the conclusion of Xerox Corporation’s and Entrepreneur magazine’s office makeover contest.
Contest winner Sprecher Brewing Co. of Milwaukee has ditched its dark paneled walls, unproductive printers and shabby chairs—and now boasts efficient Xerox document systems, colorful and comfortable interiors designed by Thom Filicia of NBC/Bravo’s Emmy Award-winning show Queer Eye, and all new office furniture from The HON Company.
Sprecher Brewing Co. earned the “Most Deserving Small Business” title in July. While the company has succeeded as a microbrewery and maker of gourmet sodas, the office environment was largely left behind. In just two weeks, crews transformed the dark, dreary office into a productive, inviting and exciting work space. The newly renovated office was revealed on NBC’s Today Show.
Xerox and Entrepreneur magazine set out to find a small business that was not only in dire need of a design and technology overhaul, but one that was giving back to its community. In addition to have outdated surroundings, Sprecher Brewing Co. demonstrated a commitment to helping others. Sprecher annually donates thousands of dollars worth of beverage products to local charities. For more information about the contest, visit the Xerox Web site.
