ASI-Modulex is now ASI: introduces new Web site

by AF 0721 d3 — July 27, 2009—ASI-Modulex has announced its new brand. Now known as ASI, the company maintains its heritage and full-service offerings including interior, exterior and digital signage solutions.

ASI is a leader in the signage industry and offers products and services to companies throughout the U.S. and the world. ASI’s strategic partnerships with key organizations enable it to offer proprietary products that are unmatched in the marketplace. Additionally, ASI has the engineering, design and manufacturing capabilities to develop and introduce innovative products to meet the ever-evolving needs the industry.

The reason for ASI’s rebranding stems from its separation last year from Denmark’s Modulex A/S after being acquired by Wolfe Capital Partners of Dallas, Tex. The ASI and Modulex partnership continues to be mutually beneficial, and ASI will continue to be the sole distributor of Modulex products in the U.S.

The new ASI identity incorporates the original font used in the 1965 logo to demonstrate the heritage of the organization with updated graphic elements and text to show the innovative, forward facing outlook of the company.

In addition to the new logo, ASI introduced a new Web site, asisignage.com. The new site is easier to navigate and includes more information specific to ASI’s products, services and capabilities.

For more information visit ASI.