by Ann Withanee — June 27, 2011—Bush Business Furniture, a global manufacturer of case goods office furniture and the commercial division of Bush Industries, recently announced its commitment to its rebranding to tap into a burgeoning $1 billion transactional sales market. Since its rebranding as BBF a year ago, according to Jim Sherbert, Jr., CEO of Bush Industries, the division is growing to become a leading source of office furniture for the transactional market customer.
BBF sees itself as offering a great value in facilitating the process for dealers who want to take advantage of transactional business without changing how they are doing business now. It employs several transactional customer scenarios, including:
- Office@Home: The entrepreneur launching a business or the business consultant with an office at home typically has a limited budget but needs high-quality furniture immediately. They may need space design assistance and delivery and installation service.
- The Remote Worker: The remote worker could be in a non-traditional office space away from a central business hub or a corporate employee who has been sent home to work due to an office closing or downsizing. Even with budget constraints, they still need dealer services, as well as delivery and installation for an atypical office environment.
- Traditional Small Business: Most small businesses have fewer than 10 employees, but still require quality furniture with professional space planning and installation/delivery services. It’s a small order for some dealers, but where can a small business turn for furnishing solutions required?
- Non-Traditional Small Business: Non-traditional Small Business: This type of business can range from a graphic design firm to gaming developers. They want contemporary furnishings that address their technology and collaboration needs. But they likely have a limited budget and unusual office space requiring dealer service.
- The Remote Worker: The remote worker could be in a non-traditional office space away from a central business hub or a corporate employee who has been sent home to work due to an office closing or downsizing. Even with budget constraints, they still need dealer services, as well as delivery and installation for an atypical office environment.
All of BBF’s products are tested to meet or exceed professional ANSI-BIFMA standards for safety and performance and are backed by a 10-year or limited lifetime warranty. For more information visit the BBF Web site.
