by Rebecca Walker — July 16, 2008—Columbia Flooring has undergone an extensive makeover of its brand, strategically developing a hardwood product line focused on new, fashionable products, while simultaneously unveiling a new branding approach incorporated into all merchandising elements, says the company.
Columbia’s launch is flagshipped by an assortment of stylish “Character Woods” featuring a variety of popular surface treatments, including hand-sculpted, recovered, weathered, distressed and time-worn looks.
The new Character Woods collection is the first hardwood flooring that offers such a myriad of surface treatments prefabricated from the factory, Columbia said. Previously, expensive on-site finishing was required to achieve these looks, says the company.
Columbia’s launch also includes Domestic Exotics and Traditional Oaks. The variety within each of these categories, in both color and design, makes Columbia the most comprehensive line in the market place. All three lines offer similar color and design options in both solid and engineered wood.
Columbia Flooring products will continue to be offered exclusively through a network of independent flooring distributors. For more information, see the Web site.
