by Rebecca Walker — April 20, 2011—Cygnus Business Media, a leading B2B media company unveiled an iPad application for its new magazine, Sustainable Construction .
The magazine serves as an addition to the company’s extensive construction portfolio, which includes Asphalt Contractor, Concrete Contractor, Construction Distribution, Equipment Today, Pavement, Rental Product News and the construction portal, ForConstructionPros.com.
Using Adobe Digital Publishing Suite, the company’s digital group created a user-friendly interface that, when downloaded, organizes content, social media tabs, short films, video, images and product information. For viewing, it includes dual axis and natural gesture navigation and pop-up captioning.
“The functionality of this app allows for a more personal engagement with sustainable construction products,” said Publisher Nancy Terrill. “Readers can choose to open graphically-enhanced sidebars for additional information or zoom in on specific points of interest within the story or a photo. We’ve also incorporated video, which provides the user a visual component to upcoming stories. New stories will be added consistently that can be downloaded into the Sustainable Construction iPad app.”
In the coming year, Cygnus Business Media plans to create iPad apps for its other publications, integrating more upgraded functionality such as 360’s, news clips and more interactive advertising and marketing components. For more information, see the Web site.
