by AF 1221 e3 — December 23, 2009—A monthly index measuring consumer attitudes found that interest in green products improved modestly last month, although the uptick could be due more to purchases in the last six months, rather than those that are planned.
The Green Confidence Index (GCI) from GreenBiz.com, Earthsense and Survey Sampling International also revealed that Americans are more likely to believe business should support—not fight—regulations that rein in greenhouse gas emissions, even if it means prices could increase.
The GCI is a monthly snapshot of American attitudes in the areas of purchasing, awareness and information, and looks at how leaders and institutions are addressing green issues. In November, the index stood at 103.2, a 3.2 percent improvement since GCIs launch in July. The Purchasing Index spanning past and planned green purchases grew 5 percent in November, compared to the month before.
The latest figures are a “tiptoe” in the right direction, according to Earthsense chief research officer Amy Hebrand.
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