by Rebecca Walker — May 7, 2010—UGA Digital and YungTay Elevator, Co. launched Archer Digital Signage Services at the World Elevator & Escalator Expo 2010, marking what the companies say is the world’s first pre-market elevator installation of cloud-based signage systems. UGA Digital’s Archer Digital Signage Services is a cloud-based digital signage system that allows advertisers to manage messaging across all displays in a network from one central Web site, reducing the operator’s need for additional on-site hardware and maintenance. Advertisers enjoy the convenience of real-time management of their own content including specifying broadcast times by message and by location. Archer reduces operator costs by replacing dedicated staff to update, edit, and manage content and enables scaling of the number of screens without installing additional back-end hardware. By combining a captive audience inside elevators with user management this brings the effectiveness of digital signage closer to that of on-line advertising, the companies say. For more information, see the UGA Digital Web site.
